OUR COMPANY
Founded in 2007, NW Real Estate Photography is dedicated to providing a low cost, high-quality HDR and Flambient photographic experience, videography, and other real estate media for both real estate agents and homeowners alike.
Serving as a real estate agent for over 27 years, the company founder — Jim Arcari — understands all too well the costs involved in marketing properties. By taking his own real estate photos, not only was he able to reduce those costs, he was able to perfect his skills and application of the HDR photography process. He began receiving calls from fellow agents in his office so frequently asking him to take shots of their homes that he decided to make a business of it with NW Real Estate Photography.
Images that bring clients and sell homes.
Jim's since retired but not without first passing down his knowledge and passion for photography to his son, Zac Arcari, who has since elevated the business by introducing a diverse offering of other digital media to help you thrive in this ever more competitive real estate market, including:
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Aerial drone photography
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3D Matterport tours
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Real estate video services
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New styles of photography
OUR HDR PHOTOGRAPHY PROCESS
High dynamic range (HDR) imaging is a process used in photography to highlight both the lightest and darkest areas within a single digital image. Certain high-quality cameras allow for a photographer to take several shots of the same image at different exposure levels. Then, using image editing software, the photographer layers these several shots onto one another while still emphasizing specific details from each of the several images. The end result is an eye-catching and memorable HDR image.
OUR FLAMBIENT PHOTOGRAPHY PROCESS
Flambient photography is a process used to showcase detail and color in a home. Unlike traditional HDR, flambient uses an external flash to help fill in shadowed areas. While also using an ambient frame to preserve the natural look and feel of the home. This is where it's name comes from flash-ambient photography, or flambient. After it's photographed with our high-end equipment, processed and edited the results leave you with breathtaking photos any buyer or renter will be running to see.
OUR PHOTOGRAPHERS
ZAC ARCARI
DALE OSBORNE
OUR FAQ'S
Q: How long do I have to wait before I get my photos and videos?
A: Photos are sent out a maximum 24 hours after your photo shoot. (+12 hours on virtual staging orders). Videos are a 48 hours turn around.
Q: How far will you drive to take pictures?
We cover most of King County and Peirce County. We are happy to assist with any shoots outside of this area but a trip fee may apply. Contact us for further details.
Q: Do you accept credit cards?
A: Yes, you can pay for your photo packages through PayPal. You will receive a receipt via email with a payment link included.
Q: It rains so much out here...how does that effect the photos?
A: Not at all. In fact, the rain often colors in the images to appear more vivid. All of our photos taken on less visually appealing days will have blue skies added. However, in the presence of dangerous weather conditions (like snows or high winds), shoots should be avoided.
Q: Do you offer any sort of virtual tours?
A: Yes, all photoshoots are hosted on our website as their own unique photo gallery on Smugmug.com that is accessible from any desktop or mobile device.
Q: Am I able to get a floor plan?
A: Yes! Floor plans are a great way to give perspective buyers an idea of the layout of your home. Floor plans are available with room dimensions or without. We offer basic floor plans to more advance options.
Q: Do you offer digital tour walkthroughs?
A: Matterport tours are great for any listing! It's one of the best ways to show your home in the digital space. Matterport is THE name is real estate digital tours, allowing your listing to be seen clearly by people in an outside market interested in moving to the area.
Q: Do you offer video tours?
A: We offer many different styles of video tours. Whether you want to guide perspective buyers through your listing room by room. Or just want a quick 60 second video perfect for highlighting your homes best qualities for social media. We are able to help with all your videography needs!
Q: Do you offer drone photography?
A: Yes! Our photographers are licensed through the FAA to offer you the best aerial drone photos to give
your listing a unique perspective.
Q: What sort of equipment do you use?
A: All of our photographers use high end Canon cameras in the D5 series (either the Mark IV or the SR) along with a variety of professional grade L lenses. In addition, we also come equipped with high end DJI drones to offer
outstanding aerial views of your listings. We also have high-end
gimbals and mics for recording the best video.
Q: Do you offer virtual staging?
A: We sure do! Staging a home can be a very expensive process costing thousands of dollars. Our professionally crafted virtual staging gives the look of a beautifully staged home at a fraction of the price.
OUR RECOMMENDATIONS
With years of experience working as a real estate agent and a real estate photographer, our founder has gathered some tips to best help you understand how to best prepare your home before the photoshoot.
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Exteriors are extremely important. Be sure to pick up debris, clean the patio, store as much as can be stored. The front of the home is key, make it shine!
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All lights should be on (even the exterior lights)! Replace all bulbs that are out and try to use the same type of bulb so the color consistent throughout the home.
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Pull up the blinds in every room.
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Countertops should be as clear as possible in both kitchens and baths.
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Kitchen refrigerator should be cleaned off (remove magnets and pictures) and clear off the top of the refrigerator as well.
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How furniture is placed in a room can make it feel larger or smaller. In bedrooms try and keep furniture away from the doors (as that is where most shots are taken).
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When placing furniture, do your best to create a wide opening into the room to show its size at an angle while allowing us to shoot towards the windows if possible. I realize this will not be possible in all instances.
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Kids rooms do not have to be perfect, just neat. Do try get names off walls as well as family pictures.
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No cars in the driveway!
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Put all electronic remotes away and turn off the TV(s), unless you want to put it on one of the screensaver shots offered by Comcast.
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Flowers can add a nice touch of color to any room!
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On sunny days the position of the sun should always be taken into consideration. We never want the sun to be behind and above the house (unless there are trees that provide shade to block the sun) as this will creates back-lit shots, which we want to avoid at all costs.
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If you will be painting and have white trim, try and use soft pastels (light blues, pinks, yellows, tans, or greens) on the walls makes the trim pop and when you do white walls and white trim you take away decent contrast. Lighter colors still make the rooms feel larger!
These are just basic guidelines that will help better present your home to the market.
If you have any questions on setting up your home for a photo shoot, please feel free to contact any of our photographers.